Mad in Italy by Vista Eyewear // Catalogue +Web +Video

Year // 2009 Vista Eyewear asks Fefe Project a concept which can advertise the launch of a new line of glasses called Mad in Italy, presenting on paper all the positive acts of madness Italians are famous for in the world. Moreover, I have developed personally the editorial project, the graphic design of the magazine and the photographs, as well as followed the art direction of all the other communication aspects of the magazine: the website and the video. Vista Eyewear chiede a Fefè Project una pubblicazione che promuova l’operazione di lancio di una nuova linea di occhiali chiamati “Mad in Italy”, visualizzando su carta tutte le pazzie positive che rendono gli Italiani unici al mondo. Oltre ad aver sviluppato in prima persona il progetto editoriale, i contenuti grafici al suo interno e i ritratti fotografici, o seguito l’art direction di tutti gli altri elementi comunicativi: il sito web e lo spot video.

Sound Design by Filippo manni
Compositing by Carlo Orlandi
Credits:
 
producing //
FEFE’ PROJECT
 
creative direction //  
LUIGI VERNIERI
 
web //
MARCO MILANESE
video editing //
EMANUELE PEREZ
CARLO ORLANDI
 
music & sound design //
FILIPPO MANNI
 
print //
ARTI GRAFICHE CIVERCHIA
 
 
About Mad in Italy by Vista Eyewear:
Mad in Italy is a generation which becomes life style as well as outrageous message. Mad in Italy is anticonformist, extravagant, technological but most of all free to be, develop and communicate. Mad in Italy eyewear is the new that progresses, a choice which does not look only at the appearances of those who only live following their own choices keeping up with their time. Mad in Italy is created, developed and distributed by Vista Eyewear.
 
Cos’è Mad in Italy by Vista Eyewear:
 
Mad in Italy è una generazione che diventa stile di vita e messaggio sfacciato. Mad in Italy eyewear è anticonformista, stravagante, tecnologico ma soprattutto libero di essere, di evolversi, di comunicare. Mad in Italy eyewear è il nuovo che avanza, una scelta che non si ferma alle apparenze di chi vive stando al passo con i propri tempi. Mad in Italy eyewear è ideato, prodotto e distribuito da Vista Eyewear.

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